Software buying should be an act of understanding, not of faith.
Most buying committees decide before they ever talk to a rep. If your product can't be seen, priced, and understood on its own, it loses to something simpler to grasp. We build the surface where good software explains itself.
The story
COMPILE started as an internal tool. Our co-founders were running deals where the product was genuinely better and still losing to competitors whose websites simply made more sense. The pattern was always the same: a static screenshot gallery, a "contact sales" wall where the price should be, and a demo booked two weeks out with someone who had already made up their mind.
We rebuilt that first mile. Record the workflow, publish it as something a buyer can click, put the real numbers next to it, and let the request for a trial come with context attached. Deals got shorter, and the calls that happened were about fit rather than feature discovery.
Milestones
- 2022
Prototype built in a shared office in Lisbon after one too many lost demos.
- 2023
First 40 customers, all onboarded by hand. Pricing pages ship as a feature.
- 2024
Engagement analytics launches; teams start routing demos by real intent.
- 2026
1,180 software teams publish product experiences on COMPILE.
1,180
software teams publishing on COMPILE
41%
median lift in demo-request conversion
12 days
average reduction in evaluation cycle
Small team, opinionated craft
Nineteen people across Lisbon, Nairobi, and Toronto. Everyone talks to customers.
Marguerite Osei
Co-founder & CEO
Ran enterprise sales at two infra companies. Lost a $400k deal to a competitor with a worse product and a better demo. Started COMPILE the next quarter.
Devansh Rao
Co-founder & CTO
Built the session-capture engine that turns a recorded workflow into a clickable tour without a staging environment.
Lena Fjeld
Head of Product
Previously designed onboarding for a 2M-user analytics tool. Obsessive about the first ninety seconds of any product experience.
Tobias Mwangi
Head of Customer Value
Sits with new teams to rewrite their value narrative before a single tour ships. Former solutions architect.
Want to see how we'd frame your product?
Send us your current site and we'll show you the version buyers would understand.